World Business Report What South African retailer Shoprite tells us about growth
Aug 4, 2025
Pieter Engelbrecht, CEO of Shoprite and South Africa's largest private employer, shares insights on the supermarket's success driven by customer loyalty. He discusses the retail landscape's challenges, particularly around food security and innovative strategies to address them. The conversation also touches on South Africa's economic future and youth unemployment, exploring how these factors influence market dynamics. Additionally, the potential shifts in trade relationships and cultural trends related to consumer behavior are highlighted.
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ShopRite's Data-Driven Success
- ShopRite's customer loyalty program reaches over 75% of South Africa's adult population.
- This vast data enables ShopRite to base decisions on factual buying behavior rather than gut feelings.
ShopRite Leads in Tough Economy
- South Africa's economy has near zero GDP growth, but retail is highly competitive.
- ShopRite leads the formal market in market share growth for six consecutive years monthly.
ShopRite as a Food Institution
- South African farmers produce fresh crops under challenging conditions year-round.
- ShopRite supports the food supply chain, offering affordable products critical to the country.