Marie and Jesse discuss using social media to drive traffic to landing pages amidst distractions. They explore challenges on Instagram, TikTok, and Twitter, engaging with audiences on fiction books, and utilizing automation tools like Many Chat. The podcast also delves into strategies for collaborating on social media posts, engaging followers through direct messages, and using QR codes for user interaction.
Launching iOS first for app support efficiency and avoiding low ratings.
Utilizing Mini Chat and QR codes on social media to boost engagement and bridge gaps to landing pages.
Deep dives
Preparing for Mobile App Launch
The podcast host talks about preparing for a mobile app launch by developing apps for both Android and iOS simultaneously using React Native. However, they plan to launch iOS first due to handling customer support requests and reviews more effectively and avoiding overwhelming the small team. They emphasize the importance of starting strong to prevent low ratings on the app store and discuss strategies for marketing and building up to the November launch.
Challenges with Social Media Marketing
The discussion shifts to challenges faced in social media content and marketing. They highlight the struggle where people engage with content but fail to convert to visiting the landing page and making purchases, resulting in missed opportunities. The podcast host reflects on the complexity of converting views into actions across various social media platforms like Instagram and Twitter, noting the need for tailored strategies to bridge this gap effectively.
Utilizing Mini Chat for Engagement
The podcast host shares their positive experience with using Mini Chat on Instagram to engage with followers effectively. By prompting users to comment specific keywords like 'book' to receive a direct message link, they observed increased engagement and interest in accessing resources like the ADHD strategy guide. The personalized approach not only streamlines the connection process but also garners positive feedback from users appreciating the targeted assistance.
Addressing Forgetfulness with QR Codes
Exploring innovative solutions to combat user forgetfulness, the podcast dives into the integration of QR codes at the end of Instagram posts to redirect users to their landing page. By encouraging followers to screenshot the QR code for later access, they aim to bridge the gap between online engagement and website visits. The strategic use of QR codes serves as an alternative tactic to prompt action and enhance user retention in a visually appealing and interactive manner.