Navigating Social Media Challenges and Marketing Strategy

The chapter explores the challenges faced by a small company in converting social media viewers into landing page visitors and customers, particularly on platforms like Instagram, TikTok, and Twitter. It delves into the difficulties of converting TikTok traffic into meaningful leads and the impact of book talk on TikTok to push books into popular lists. Additionally, the speakers discuss strategies for engaging with audiences interested in fiction books and experimenting with Instagram comments to improve customer engagement and conversions.