CEO School 353. Stop Launching, Start Licensing: A Smarter Way to Scale Your Business with April Beach
May 5, 2025
April Beach, a licensing strategist and entrepreneur, reveals how to unlock the wealth hidden in your intellectual property. She discusses transforming training and playbooks into scalable licensing assets that can bring in revenue without burnout. Learn about the three types of licensable content, real success stories, and average earnings from licensing deals. April also highlights the role of relationships in landing lucrative agreements and how licensing can significantly increase your business's value. Don't let your valuable content collect dust!
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Unlocking Value in Your IP
- Licensing your unique processes and frameworks lets you scale without burnout.
- Your IP becomes a valuable asset that others want to use and pay for.
Three Types of Licensable Content
- Companies seek three types of licensable content: channel fillers, program augmentations, and complete trainings.
- These pieces help businesses expand or improve their offerings without building from scratch.
How to Sell Licensed Content
- Use your existing relationships and networking to start licensing deals.
- Leverage speaking engagements or partnerships to expand sales without selling yourself.
