What if your most valuable asset isn’t what you’re selling, but what you’ve already built? In this episode of CEO School, host Suneera Madhani sits down with licensing strategist and lifelong entrepreneur April Beach to unpack the untapped goldmine that lives inside your intellectual property.
Live from the Millionaire Founders Club Retreat, April breaks down exactly how to turn your playbooks, processes, trainings, and frameworks into scalable assets through licensing. Whether you’re a coach, consultant, speaker, or service provider, this episode will open your eyes to a business model that builds wealth and freedom without burnout.
In this episode, you’ll learn:
📚 The 3 types of licensable content companies are already looking for
💡 Real-life examples of how to license your IP to schools, corporations, and other experts
💸 How much to charge (including what her clients earn on average)
🤝 Who's buying your IP—and how to land licensing deals without doing the selling yourself
📈 How licensing increases the enterprise value of your business and creates legacy impact
If you’re sitting on powerful content that’s just collecting dust, this episode is your permission slip to monetize it in a whole new way.
💬 Your Turn: What’s one piece of content you could license this year? Tag @ceoschool and @aprilbeachlicensing on Instagram and let us know!
📢 Loved this episode? Share it with a fellow entrepreneur and leave a review to help more women scale with confidence.
(00:02:13) Monetizing Genius: Licensing for Knowledge Sharing
(00:06:28) Licensing Opportunities: Channel, Augmentation, and Training
(00:12:26) Thought Leadership Through Tailored Speaking Engagements
(00:14:56) Licensing and Certification for Thought Leaders
(00:20:28) Strategic IP Licensing for Business Growth
(00:23:41) Enhancing Enterprise Value Through Intellectual Property
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