
 This Week in Startups Apple launches iCloud Private Relay + Framework’s Nirav Patel on customizable laptops | E1287
 Sep 21, 2021 
 Nirav Patel, Founder of Framework and former Apple and Oculus engineer, shares insights on revolutionizing laptop customization. He discusses the challenges of securing VC funds for consumer hardware, while emphasizing the importance of repairability for environmental sustainability. They dive into the significance of catering to the modding community and the need for user ownership in tech design. Additionally, Patel highlights how innovation in this space can lead to better user experiences and a greener future. 
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Apple's Privacy Strategy
- Apple is positioning itself as the anti-Facebook and anti-Google by prioritizing user privacy.
 - This strategy is proving successful, as people are increasingly valuing privacy.
 
VIP Subscriptions for Privacy
- Facebook and Google should offer ad-free, no-tracking subscriptions like "Facebook VIP" or "Google VIP."
 - This would give them a positive stance on privacy and a response to regulatory scrutiny.
 
Casper's Layoffs
- Casper Mattress laid off its CMO, CTO, and COO, possibly due to Apple's App Tracking Transparency feature.
 - This feature makes retargeting less effective, impacting Casper's ability to reach valuable iPhone users.
 
