Ginni Saraswati, founder of Ginni Media and host of The Ginni Show, shares insights on growing a 7-figure empire, focusing on values and harmony in communication. They discuss the impact of taxes, benefits of continuous learning, and the importance of communication in business.
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Quick takeaways
The magic can come sometimes in the mundane and in forms of silence, emphasizing the importance of stillness and introspection.
Align personal and business values, strive for harmony instead of balance, and actively communicate these values with your team and clients.
Deep dives
Creating a Seven Figure Podcasting Company
Ginny Media, founded by Ginny, grew from a side hustle with five clients in Melbourne, Australia to a seven-figure empire in New York. The turning point was when Ginny focused on remaining intentional, protecting her time and energy, and being clear about her values and the direction she wanted for the company's growth.
Three Key Focus Areas for Business Growth
To grow a business, Ginny emphasizes the importance of protecting energy as much as time, being aware of peak energy periods to maximize productivity. She also highlights setting business boundaries, both internally and externally, to prioritize tasks and avoid overwhelm. Lastly, she encourages entrepreneurs to remain open to learning, constantly seeking new knowledge and experiences.
Values, Harmony, and Effective Communication
Ginny believes that work-life balance is best replaced with values and harmony. She emphasizes the need to align personal and business values, avoid compartmentalizing work and life, and actively communicate those values with team members and clients. Effective communication also involves setting business boundaries and utilizing platforms like social media and podcasting to share the unique aspects of your brand.
Ginni Saraswati is the founder and owner of Ginni Media, host of the multi award-nominated podcast The Ginni Show, creator of Pod Pops, and an influential voice in business leadership.
Top 3 Value Bombs
1. The magic can come sometimes in the mundane and it can come in forms of silence when we're still and as we were.
2. Revisit your business and visit how are you communicating your values personally and the values of your business to your team.
3. Rather than striving for balance, strive for being aligned with your values and that feeling of harmony. Harmony is when you're combining all of the elements you love, like family, business, hobbies, and interests, and find ways for them to complement each other.
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