Proof to Product

347 | State of Product Industry Survey with Katie Hunt

Jun 18, 2024

Product industry expert Katie Hunt shares insights from a comprehensive industry survey with 925 business owners, discussing revenue, team structure, tech tools, growth patterns, CEO personal challenges, and more. The podcast explores personal struggles like caretaking and emphasizes the benefits of sharing data within the business community.

20:45

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Episode guests

Katie Hunt

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Quick takeaways

Industry survey unveiled revenue streams and tech tools impacting profitability.

Business owners face challenges in customer acquisition, cash flow, and work-life balance.

Deep dives

State of the Product Industry Survey

A recent industry-wide survey conducted with 925 product-based business owners provided valuable insights into the changing landscape of the product industry. The survey aimed to shed light on business models, revenue streams, tech tools, and industry trends, showcasing the impact of major shifts like supply chain issues and labor shortages. The survey revealed a mix of new and established businesses participating, with a significant portion operating alone without support. Key details shared included annual revenue, take-home pay, workforce details, essential tech tools, and future business outlook.

Insights from a Comprehensive Industry Survey

18min

Exploring Personal Struggles and Community Benefits of Industry Survey

3min

Every day, I hear from product-based business owners who are curious about other people's business models, revenue streams, team structure, tech stack, how much revenue they're not only earning but what profit they're taking home, and how much they're paying themselves.

Although we know that every business is different, it is completely natural to want to see behind the scenes and the curtains of another brand in your industry. But more than ever, it's more than curiosity now. We know that our product industry has experienced major shifts over the last several years.

We've had supply chain issues, rising costs, and labor shortages. Everyone has been pivoting and recalibrating, and that has led to a lot of new normals. We're experiencing an entire shift in the industry and I know you wanted to know what was happening in the industry.

My team and I put together an industry-wide survey. We had 925 product-based business owners who anonymously shared their business details with us.

Today, we’re going to dive into the details on the podcast.

You can view full show notes and more at http://prooftoproduct.com/347

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