
The Game with Alex Hormozi Generate 1000s of Leads (In Any Niche)| Ep 969
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Nov 18, 2025 Discover innovative strategies for generating leads without increasing ad spend. Learn why traditional 'Submit for Quote' methods fail and how mini-offers can qualify prospects. Alex shares a game-changing case study on using videos instead of webinars. He outlines three effective lead magnet types, from revealing problems to free trials, that drive urgency and upsells. Plus, explore how to name your lead magnets effectively and implement scarcity tactics to prompt action. Transform your approach to customer engagement and conversion!
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Convert Visitors With A Lower-Barrier Offer
- Visitors often aren't ready to buy when they first land on a site so immediate 'buy' CTAs lose many prospects.
- Offering a lower-barrier, narrow solution increases lead capture and later conversions.
Use Mini-Offers To Reveal Bigger Needs
- Offer a mini-offer that fully solves a narrow problem for free or low cost to get someone's contact and attention.
- Use that solved mini-problem to reveal a bigger problem your core offer fixes and upsell later.
Case Study Video Beat My Webinar
- Alex replaced a webinar with a simple case-study video and filled his partner's calendar overnight.
- Packaging the same content differently dramatically increased opt-ins.



