The Skift Travel Podcast Trends in Ultra High Net Worth Travel
Jun 27, 2024
Marketing strategist Colin Nagy joins the conversation on ultra high net worth travel trends. Topics include extreme luxury experiences sought by the wealthy, ethical dilemmas in big game hunting, and the shift towards exclusive and adventurous travel over traditional luxury.
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Social Status through Experiences
- Ultra-high-net-worth individuals seek social status through exclusive experiences.
- These experiences offer bragging rights, going beyond material possessions.
The 'Injured' Chef
- Sarah Kopit recounts a story from Polaris about a New Zealand helicopter trip.
- A seemingly staged scenario with an injured chef added unexpected excitement.
Risk vs. Tourism
- There's a growing trend of wealthy individuals seeking risky adventures, blurring the line between tourism and exploration.
- This raises ethical questions about risk, similar to debates surrounding Everest expeditions.