The Skift Travel Podcast
Trends in Ultra High Net Worth Travel
Jun 27, 2024
Marketing strategist Colin Nagy joins the conversation on ultra high net worth travel trends. Topics include extreme luxury experiences sought by the wealthy, ethical dilemmas in big game hunting, and the shift towards exclusive and adventurous travel over traditional luxury.
43:15
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Quick takeaways
- Ultra high net worth travelers seek exclusive, thrilling adventures for lasting memories.
- Luxury travel trends for the super rich focus on unique, boundary-pushing experiences.
Deep dives
Luxury Travel Trends for Ultra High Net Worth Individuals
Ultra high net worth individuals with assets ranging between 30 and $50 million seek luxury travel experiences characterized by security, exclusivity, and unique adventures. Experiences offered focus on providing once-in-a-lifetime adventures that differ from traditional luxury offerings. The trend among this demographic leans towards seeking exclusive, high-touch, and thrilling experiences to create lasting memories and stories to share.
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