Host Alex Theuma is joined by Larry Kim, Founder and CEO at Customers.ai.

"With the benefit of hindsight, it could have been done with even less than $18M. I think what happens is when you raise money, it allows you to make bets that you might not have otherwise made had you been operating on the edge of a knife."

In this 35 minute episode, Larry shares:

– How he transformed a consulting business into a $55M ARR SaaS company.

– The content marketing strategy that generated 50,000 leads per month.

– Lessons from his $150M exit to Gannett (USA Today’s parent company).

– Why traditional inbound marketing is no longer effective in 2025.

– How his new company, Customers.ai, is reshaping digital marketing and lead generation.

– His learnings on bootstrapping vs. raising venture capital.

Follow Larry Kim: https://www.linkedin.com/in/larrykim/ 

Website: Customers.ai 

Hear more from Larry Kim at SaaStock USA – He'll be speaking on the Founderpath Center stage sharing more on the WordStream journey and how to know when to sell. 
 

Check out the other ways SaaStock is serving SaaS founders

🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. https://saastock-usa.com/tickets/

🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. https://saastock-europe.com/tickets/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)