The Startup CPG Podcast
#156 - Buyer Spotlight: Glenn Cunningham, Fairway/Gourmet Garage/ShopRite
Aug 13, 2024
Glenn Cunningham, Director of Center Store for Village Supermarkets, boasts a wealth of experience from Fairway Market to ShopRite. In this conversation, he reveals how the cooperative model of Wakefern shapes grocery shopping trends. Discover his insights on distributor preferences and the strategies for getting emerging brands onto shelves. Glenn also shares innovative ideas for driving in-store trials, leveraging social media, and enhancing customer engagement through live demos. Dive into the exciting dynamics of New York's grocery scene!
43:30
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Quick takeaways
- Glenn Cunningham emphasizes the importance of engaging with store teams and customers to foster brand loyalty and drive sales for emerging brands.
- He discusses the significant trends in grocery shopping, particularly the rising demand for healthier, plant-based products and innovative non-alcoholic beverages.
Deep dives
Success of Collaborations with Emerging Brands
The speaker shares a compelling success story about collaborating with a Colombian design agency that significantly contributed to building the reputation of various startup brands in the U.S. This agency is praised for its exceptional quality and affordability, which has attracted numerous satisfied clients within the community. Their services encompass branding, packaging, and web design, making them a one-stop solution for startups looking to establish their market presence. As a result, many brands, including Prickly, have benefited greatly from their partnership, highlighting the importance of reliable service providers in the growth of emerging businesses.
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