The Efficient Advisor: Tactical Business Advice for Financial Planners

283: Why Your Clients Feel Buyer’s Remorse (And What to Do About It)

7 snips
Jun 20, 2025
Explore the fascinating psychology behind client onboarding and why emotions like excitement and trepidation can lead to buyer's remorse. Learn how to leverage the 'Uber effect' to streamline the onboarding process. Discover simple yet effective ways to delight clients and create memorable experiences. Uncover common pitfalls advisors face after a client says yes, along with strategies to build lasting trust. Rethink your approach to ensure clients feel confident and content during those crucial first 100 days.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
INSIGHT

Onboarding Is a Psychological Journey

  • Onboarding is not just paperwork; it's a critical psychological journey for clients during the first 100 days.
  • Designing the process to build confidence and trust creates a remarkable client experience.
ANECDOTE

Taxi vs Uber Onboarding Analogy

  • Libby uses the confusing NYC taxi experience to illustrate onboarding friction.
  • Uber's streamlined app eliminated friction, making the same journey feel much better.
ADVICE

Eliminate Client Friction

  • Remove client friction by doing tedious tasks for them, like rollovers, instead of making them do it alone.
  • Helping clients this way generates immediate trust and positive referrals.
Get the Snipd Podcast app to discover more snips from this episode
Get the app