283: Why Your Clients Feel Buyer’s Remorse (And What to Do About It)
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Jun 20, 2025
Explore the fascinating psychology behind client onboarding and why emotions like excitement and trepidation can lead to buyer's remorse. Learn how to leverage the 'Uber effect' to streamline the onboarding process. Discover simple yet effective ways to delight clients and create memorable experiences. Uncover common pitfalls advisors face after a client says yes, along with strategies to build lasting trust. Rethink your approach to ensure clients feel confident and content during those crucial first 100 days.
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insights INSIGHT
Onboarding Is a Psychological Journey
Onboarding is not just paperwork; it's a critical psychological journey for clients during the first 100 days.
Designing the process to build confidence and trust creates a remarkable client experience.
question_answer ANECDOTE
Taxi vs Uber Onboarding Analogy
Libby uses the confusing NYC taxi experience to illustrate onboarding friction.
Uber's streamlined app eliminated friction, making the same journey feel much better.
volunteer_activism ADVICE
Eliminate Client Friction
Remove client friction by doing tedious tasks for them, like rollovers, instead of making them do it alone.
Helping clients this way generates immediate trust and positive referrals.
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In today’s episode of The Efficient Advisor, we’re diving deep into the psychology that makes or breaks your client onboarding experience. There’s a lot happening in your client’s brain during those first 100 days — excitement, trepidation, and even buyer’s remorse — all at the same time.
If you’ve ever had a client say yes, only to feel uncertain or disconnected later, this episode is for you. Discover how to turn those critical first 100 days into a smooth, confidence-building journey that transforms new clients into loyal fans who rave about you.
In this episode, you’ll learn:
1️⃣ The hidden science behind buyer’s remorse and what it means for your practice 2️⃣ How to use the Uber effect to remove friction from your onboarding 3️⃣ Simple ways to surprise and delight clients beyond the basics 4️⃣ What most advisors get wrong after a client says yes — and how to fix it 5️⃣ The dating analogy that helps you nurture trust long after the paperwork is signed
Tune in and get ready to rethink your onboarding process from your client’s perspective — because a remarkable experience doesn’t happen by accident.
Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!
Learn more about Asset-Map financial planning software HERE!
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Check out the Efficient Advisor YouTube Channel HERE!