Money, Fashion and Influence at Leaders Week London

In the aftermath of Leaders Week London 2025, James Emmett and David Cushnan breakdown some of the top stories and tidbits from the biggest sports industry event of the year at Allianz Stadium, before introducing a series of conversations recorded on-stage. On the agenda:

(10:42) Jeff Moorad, Co-Founder of MSP Sports Capital, talks about the art of the exit in sports investment, following MSP's recent decision to part ways with McLaren Racing after playing a key role in the team's revival.

(17:23) James Foster runs marketing at HUGO Boss and has a number of top tier partnerships in sport, including with Aston Martin. He talks through the rationale behind the organisation's sponsorship activity and more broadly, how the brand thinks about cultural traction.

(22:00) Foday Dumbuya, Founder and Creative Director at Labrum, on the partnership between Labrum, Arsenal and Adidas; an away kit collaboration that celebrates Arsenal’s connection to its supporters from across the African diaspora.

(31:00) Britt Hadris, Director of Global Women's Sport at PepsiCo, on how the brand looks at and measures sponsorships across men's and women's sport.

(36:35) Mohammed AlSayyad, Head of Corporate Brand and Strategic Advisory, PIF, on the four principles that help shape how PIF think about sports investment and sponsorship.