Chris Spiek: Jobs to be Done

Chris Spiek, Chief Product Officer at Autobooks and co-founder of the Re-Wired Group, dives deep into the Jobs to be Done framework. He shares his journey from computer enthusiast to innovator, highlighting how understanding customer struggles can lead to better product design. The conversation explores how Autobooks empowers small businesses and the importance of asking 'when' instead of 'why' to grasp consumer behavior. Chris emphasizes creating genuine conversations over assumptions, showcasing how this approach drives meaningful innovation.