AI Explored Implementing AI Across Your Company: A Comprehensive Method
Oct 1, 2024
Ashley Gross, an AI strategist and former marketing expert, shares her insightful strategies for implementing AI in organizations. She discusses overcoming pushback from skeptics and turning them into enthusiastic advocates. The conversation highlights the significance of collaboration, encouraging interdepartmental champions for AI, and the importance of upskilling employees. Ashley emphasizes measuring pre-AI metrics to evaluate ROI and creating a supportive environment for effective AI training. Ultimately, she reveals how to transform challenges into opportunities for innovation and productivity.
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AI for Efficiency
- Ashley Gross, as a new mom in 2020, sought ways to be more efficient.
- Using AI like Jasper, she achieved a 40-hour work week's output in 15 hours.
Company-Wide AI Implementation
- Asked to implement AI across a 100+ person marketing team, Gross saw impressive results.
- The team exceeded their pipeline target, achieving $115 million instead of $90 million.
AI's Broader Potential
- Witnessing AI's business impact, Gross realized its potential beyond marketing.
- She transitioned to focus on broader AI implementation strategies.