CoreLogic’s Shaleen Khatod on the role of AI in real estate
Dec 3, 2024
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Shaleen Khatod, Senior Vice President of Real Estate Strategy at CoreLogic, shares insights on integrating AI in real estate. He emphasizes that AI isn't about replacement but enhancing agent intelligence, allowing agents to focus on client relationships. Shaleen discusses how data and personalized experiences are shaping homebuying. AI is not only improving productivity but also revolutionizing the emotional aspects of the process. The conversation highlights the importance of ethical AI practices in fostering long-term relationships in the industry.
AI in real estate enhances agent intelligence by automating repetitive tasks, allowing agents to focus on building client relationships and providing unique value.
CoreLogic utilizes AI to improve real estate data accuracy and relevance, empowering agents with reliable information to make informed decisions and enhance productivity.
Deep dives
Defining AI in Real Estate
AI in real estate is primarily viewed as agent intelligence rather than a threat to job security. The speaker emphasizes that CoreLogic's mission revolves around empowering property professionals with technology and tools to enhance their effectiveness. This perspective aims to alleviate fears that AI will replace agents by focusing on how it can streamline tedious tasks, enabling agents to better connect with clients. By automating repetitive tasks, AI allows agents to focus on providing unique value to homebuyers, such as fostering relationships and guiding them through the emotional journey of purchasing a home.
Enhancing Data Quality and Application
CoreLogic utilizes AI to ensure the accuracy and relevance of real estate data, benefiting agents in their daily workflows. By maintaining a robust database of properties and historical records, the organization empowers clients to make informed decisions. AI-assisted data curation helps to eliminate inaccuracies, creating a reliable foundation for various tools that agents use, thus improving their productivity. This focus on high-quality data enhances the entire real estate ecosystem, allowing agents to efficiently manage listings and client interactions.
Personalizing the Home Buying Experience
Technological innovations at CoreLogic are designed to create a personalized experience for homebuyers. By integrating AI, the organization strives to transform traditional search methods into more engaging and imaginative experiences, such as personalized visual searches based on user preferences. This approach allows potential buyers to explore homes through various channels, including visual and conversational interfaces, thereby fostering a deeper connection to their ideal properties. Ultimately, this personalized interaction not only enhances the home search experience but also supports agents in closing transactions more effectively.
On today’s sponsored episode, Editor in Chief Sarah Wheeler talks with Shaleen Khatod, Senior Vice President of Real Estate Strategy, Products and Innovation at CoreLogic, about the role of AI in real estate and how that should represent not just artificial intelligence, but agent intelligence.
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