Odd Lots How a Traditional Toymaker Is Going Big on Digital Games
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Aug 9, 2024 Chris Cocks, CEO of Hasbro and a leader in gaming and brand management, dives into the dynamic intersection of traditional toys and digital gaming. He discusses the phenomenal success of Monopoly GO!, a mobile game that has reshaped the market. Cocks also explores the 'shark fin effect' in mobile gaming and the importance of engaging gameplay. With insights into cross-brand collaborations and the impact of AI on gaming, he shares both nostalgic and contemporary views on the evolving gaming landscape.
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Monopoly's Ironic History
- Tracy Alloway and Joe Weisenthal discuss Monopoly's history, from its origins as 'The Landlord's Game' to its modern Hasbro version.
- Alloway highlights the irony of a game designed to critique capitalism becoming a capitalist success story.
Gaming's Growth Potential
- Hasbro CEO Chris Cocks explains that gaming is a large market with high growth potential.
- Physical and digital games are expanding, driven by technological advancements and increasing player bases.
Monopoly Go's Business Model
- Monopoly Go replicates the core experience of Monopoly, focusing on deal-making and playful competition.
- Its freemium model allows free play, but players can purchase extra dice rolls for advantages.
