Episode 35 - Be Seen, Shoppable, Seductive, and Selected

In this episode of Our Best Behavior, Ken Hauser (Senior Manager, Market Research, Church & Dwight) and Francesco Ventisette (Global Insights & Analytics Thought Leader) join us to discuss the chapter, “Be Seen, Shoppable, Seductive, and Selected” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. This year, we launched a Revised Edition with a bonus chapter around packaging for eCommerce. Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/)