Y Combinator Startup Podcast The Best Way To Launch Your Startup with Kat Mañalac | Startup School
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Feb 24, 2023 Kat Mañalac, Head of Outreach at Y Combinator, brings nine years of experience to the table. She discusses innovative launch strategies that can revolutionize the way startups approach their market entry. Learn how to craft impactful one-liners that resonate with potential users. Mañalac emphasizes the importance of quick launches and gathering feedback from early adopters. She also shares practical examples, including how social media can be a game-changer for building a startup community.
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Launch ASAP and Iterate
- Launch your product as soon as possible (ASAP) to get real user feedback.
- Iterate based on this feedback and launch repeatedly.
Airbnb's Multiple Launches
- Airbnb launched three times before gaining traction.
- Don't be discouraged by initial failures; iterate and relaunch.
Focus on a Core User Group
- Focus on making a small group of users extremely happy with your product.
- Expand your user base from this core group of satisfied users.