The Joe Pomp Show

#241 What NASCAR’s New $7.7 Billion Media Rights Deal Means For Its Future

Dec 14, 2023
Exploring NASCAR's new $7.7 billion media rights deal, comparing it with F1, discussing sponsorship revenue, long-term growth projections, and challenges faced by the industry. Also, delving into the impact on fan access, evolving driver popularity, and NASCAR's innovations for future success in the sports entertainment landscape.
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