Implications of NASCAR's Media Rights Deal and Shifting Driver Popularity

NASCAR recently signed new media deals worth $1.1 billion annually. So today’s podcast will examine how the sport comares to F1, including their sponsorship revenue, long-term growth projections, and more. Enjoy!

This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/Pomp and get on your way to being your best self.

Ps. I recently launched a sports business community on Microsoft Teams. Join here: https://teams.live.com/l/community/FAAIJe0ERyXmJDuOQw

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