2min chapter

The Joe Pomp Show cover image

#241 What NASCAR’s New $7.7 Billion Media Rights Deal Means For Its Future

The Joe Pomp Show

CHAPTER

Implications of NASCAR's Media Rights Deal and Shifting Driver Popularity

Exploration of NASCAR's choice to divide media rights among various partners, impacting fan access, and the evolving driver popularity landscape with current stars facing smaller social media followings compared to past icons, posing potential challenges for the sport's future and reach.

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