The Edward Show The Real Reason I'm Obsessed with SEO
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Nov 2, 2025 Discover the passion for SEO as it connects you directly with eager buyers. Learn how backlinks and effective marketing enhance your authority while an organized website improves usability. Experience the unique flow state that arises from SEO work, coupled with the thrill of watching your rankings climb week after week. Explore how SEO's evergreen nature compounds traffic over time and appreciate its synergy with other marketing channels, creating a fulfilling journey in the world of digital marketing.
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Reach Customers At The Moment Of Intent
- SEO connects you directly with people actively searching for what you sell, reaching buyers at cash-in-hand moments.
- Edward Sturm says this targeting turns searchers into customers by matching intent with your brand visibility.
Backlinks Are A Byproduct Of Good Marketing
- Offsite marketing and product improvements naturally generate backlinks that boost topical authority and rankings.
- Edward Sturm explains that real marketing creates mentions that make targeted pages perform better in search.
Design Sites For Scale And Clarity
- Structured websites with clear information architecture scale SEO efforts and help users navigate naturally.
- Edward Sturm enjoys planning site folders and navigation to support growth and clarity for both users and search engines.