#104 – Thomas Fanchin on Community Engagement in WordPress Sponsorship

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Dec 20, 2023

Thomas Fanchin, partnership manager at Weglot, shares insights on sponsorships in the WordPress community, including Weglot's involvement in initiatives and events. They discuss decision-making, measuring effectiveness, expanding outside of WordPress, and exploring innovative ways to engage with communities through sponsorship.

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ANECDOTE

Thomas' WordPress Community Journey

Thomas Fanchin started with WordPress as a student trying to build his own pet website and business.
His connection to the community grew when working at Weglot, interacting with meetups, WordCamps, and podcasts.

INSIGHT

Sponsorship Driven by Culture

Sponsorship decisions depend heavily on company culture and community connection.
For Weglot, sponsorship links users, support, and growth, balancing visibility and giving back.

ADVICE

Focus on Visibility Over Tracking

Tracking sponsorship ROI via coupons or QR codes is ineffective and complex.
Focus more on visibility and brand marketing rather than precise performance metrics.

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