

#673 – RIP Amazon Posts | Inventory Based Ads Rules | Weekly Buzz 6/11/25
Jun 11, 2025
Amazon's Posts feature is being discontinued, shaking up strategies for sellers. Temu faces a major traffic drop, changing the landscape of e-commerce. Meanwhile, Walmart waives fees for certain fulfillment methods, providing relief to sellers. New bulk upload options for coupons and inventory-based ad rules are introduced, helping sellers streamline their operations. The evolving EU regulations also make headlines, alongside preparations for the upcoming Prime Day. Stay updated to navigate these dynamic changes!
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Amazon Ends Posts Feature
- Amazon officially sunsets the underused Posts feature by July 31, 2025, ending new content creation by June 16.
- Sellers should shift focus to sponsored ads and await new creative formats Amazon is testing.
Bulk Coupon Upload Available
- Use Amazon's new bulk upload to create up to 100 coupons at once in Seller Central.
- This saves time for frequent flash sales, product launches, or Subscribe & Save promotions.
Manage Ads Based on Inventory
- Use Helium 10 Ads inventory-based rules to pause, adjust bids, or trigger actions based on stock levels.
- Adjust bids up or down to push inventory or protect conversion rates when stock is low.