
FiveThirtyEight Politics
Harris Resets The Race For Latino Voters
Aug 15, 2024
Explore the intriguing shift in Latino voter preferences, particularly how Kamala Harris is faring in key battleground states. Recent polling reveals a declining yet complex allegiance among this demographic, with traditional Democratic support eroding. Discover the unique appeal of targeted campaign strategies and advertisements designed to resonate with Latino voters, focusing on cultural competency and shared concerns. As the political landscape evolves, understand the implications for future elections and the renewed interest of younger Latino voters.
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Quick takeaways
- The shift of Latino voters towards Republican candidates has intensified, evidenced by Biden's dwindling lead in battleground states compared to Trump.
- Kamala Harris's campaign effectively revitalized Latino support, especially among younger voters, through culturally resonant messaging that contrasts with previous outreach efforts.
Deep dives
Shifting Support Among Latino Voters
During the Trump era, there was a notable shift of Latino voters toward the Republican Party, with a significant swing from Clinton to Trump in the 2016 to 2020 elections. Recent polling indicates this trend has continued, as Biden's lead among Latino voters in battleground states has dramatically decreased, showing only a five-point advantage against Trump. Further analysis reveals that Kamala Harris has gained a substantial lead among Latinos, up by 19 percentage points compared to Biden's previous numbers. However, these figures still reflect a decrease from the support Clinton received in 2016, signifying potential vulnerabilities for the Democratic Party.
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