5min chapter

FiveThirtyEight Politics cover image

Harris Resets The Race For Latino Voters

FiveThirtyEight Politics

CHAPTER

Advertising Strategies and Latino Voter Engagement

This chapter explores the advertising strategies used by Kamala Harris and Joe Biden in their political campaigns, focusing on their outreach to Latino voters. It highlights the significance of cultural competency in messaging, as well as the impact of addressing voter concerns about immigration and law enforcement.

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