Advertising Strategies and Latino Voter Engagement

One of the most promising electoral trends for Republicans during the Trump era has been a shift among Latino voters toward Republicans. The eight percentage point swing from Clinton in 2016 to Trump in 2020 represented the largest shift of any racial or ethnic group in either direction.

And the erosion of support for Democrats didn’t stop there. In a poll of Latino voters in battleground states from the research group Equis in May, Biden was leading Trump among Latinos by only 5 percentage points. But Biden is no longer in the race, so do any of these trends still apply?

In this installment of the 538 Politics podcast, Galen Druke speaks with co-founder of Equis Research Carlos Odio about the new trends among Latino voters now that Harris is at the top of the ticket.

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