255: 6 Vital Skills to Stand Out and Sell More

Dale Merrill joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss how to stand out and sell more.

Dale is a highly sought-after international speaker, sales thought leader, and co-author of Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More.

Highlights include: how this philosophy came about (1:52), the experiment that led to the strikingly different framework (2:50), the most surprising thing Dale learned from watching 1700 client meetings (3:30), the shocking disconnect between salespeople and their clients (4:03), three key characteristics of a successful sales meeting (8:40), what sales can learn from advertising when it comes to capturing attention (14:22), the magic of “from to” headlines (15:30), what salespeople can learn from Hollywood movie trailers (17:15), what happens when this framework is applied across an entire organization (29:40), and how small changes make quantum changes (30:05).

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