Authority in the Wild #58 - The Art of Transforming Subscribers Into Fans /w Yuval Ackerman
In this episode of The Nomad Solopreneur Show, Yuval Ackerman, who helps B corps and personal/ brand owners get into bed with their subscribers, shares her insights on effective and ethical email marketing. Yuval discusses her F.A.N framework (Fun, Activity-based, Networking), and emphasizes the importance of a human-centric approach, personalization, and building ongoing relationships with subscribers.
She also discusses the pitfalls of certain traditional marketing tactics and advises creating engaging email content. Despite shifting from 'done for you' to 'done with you' services, she details her dedication to teaching and empowering brands, particularly B Corps, to improve their email marketing strategies.
🟪 Important Timestamps
(00:00) Trailer
(01:01) The Digital Nomad Lifestyle
(03:04) The Perks and Challenges of Being a Digital Nomad
(06:38) Yuval's Journey to Becoming a Business Owner
(12:26) The Ethical Approach to Email Marketing
(17:10) Common Mistakes in Email Marketing
(40:31) Transitioning from Done-For-You to Done-With-You Services
(42:49) Action Steps for Building an Email List
🟪 Connect with Yuval Ackerman
- https://www.linkedin.com/in/yuvalackerman/
- https://www.threads.net/@ethicalemails
- http://ackermancopywriting.com/subscribe
🟪 Support the Show
- Subscribe to The Nomad Solopreneur Letter for the business model breakdowns and exclusive content: https://www.gabemarusca.com/
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🟪 Connect with Gabe Marusca
- LinkedIn: https://www.linkedin.com/in/gabemarusca
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Until Next Week,
Pura Vida!