Tech for Non-Techies 238. The Secret To User Growth: Turn Features Into Stories
Want to know how Apple turns technical features into stories that make people line up around the block for new products?
In this episode you will learn the 3 step product storytelling framework that transforms complex features into benefits users love.
Every successful tech company has mastered the art of product storytelling, so if you want your innovations to succeed, you need this skill too.
Listen to learn:
- The 3-part framework behind every great product story
- Why product storytelling is more important than investor pitching
- Why talking about amazing tech pushes users away
- Simple ways to practice better product storytelling today
Whether you're a founder trying to get users to love your product or a corporate innovator, this episode will transform how you communicate your product's value to your most important audience: your customers.
Timestamps
00:00 Introduction
01:20 Product Storytelling
04:32 Duolingo: A Case Study
06:54 Spotify's Storytelling Framework
09:16 Features vs. Benefits
12:43 Implementing Product Storytelling
17:02 Conclusion
For the transcript, go to: https://www.techfornontechies.co/blog/the-secret-to-user-growth-turn-features-into-stories
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