Dorie Clark, a renowned consultant and author specializing in personal branding and career development, shares insightful strategies for maximizing your personal brand. She emphasizes the importance of self-awareness and feedback in shaping your reputation. Dorie discusses how to communicate your brand effectively and transform it to align with your goals. The conversation explores methods to gain recognition in your field, enhance visibility through content creation, and leverage '20% time' for career innovation and growth.
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insights INSIGHT
Personal Brand as Reputation
Your personal brand is simply your reputation.
A strong reputation makes life and business easier.
volunteer_activism ADVICE
Prepare Talking Points
Prepare anecdotes related to your desired area of expertise in advance.
Use casual conversations ("What have you been up to?") as opportunities to reinforce your personal brand.
volunteer_activism ADVICE
Seek External Feedback
Ask friends and colleagues for feedback on how they perceive you.
They can help identify blind spots and recognize strengths you may not fully appreciate.
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How to Find Your Breakthrough Idea and Build a Following Around It
Dorie Clark
In 'Stand Out', Dorie Clark provides a practical and accessible guide for becoming a thought leader. The book emphasizes the importance of identifying and developing a unique idea, building an expert niche, and creating a community around your vision. Clark draws on interviews with over fifty thought leaders across various fields, including business, genomics, and urban planning, to illustrate how anyone can achieve success through hard work and the right strategies. The book offers step-by-step advice on leveraging existing networks, communicating your message, and inspiring others to embrace your vision, making it an essential resource for those seeking to make a significant impact in their careers and beyond.
The Long Game
How to Be a Long-Term Thinker in a Short-Term World
Dorie Clark
In *The Long Game*, Dorie Clark argues for the importance of long-term thinking in achieving lasting success. The book addresses the relentless pressure in modern culture that pushes individuals toward short-term gains and instant gratification. Clark provides unique principles, frameworks, and vivid stories from her own career and other professionals to help readers apply long-term strategies to their specific situations. The book emphasizes the power of small, consistent actions over time, strategic patience, and the importance of reorienting oneself to see the big picture. It offers practical advice on goal setting, networking, and leveraging time efficiently to transform personal and professional lives[1][3][4].
What comes to people’s minds when they think about you, and can you control it? Dorie Clark says you can — with the power of your personal brand.
According to Clark, “You have brand equity in your own life.” Your personal brand or reputation, she says, “makes things either easier or harder for you” as you pursue your personal and professional goals. The key question, she says, is “What kind of reputation have you built up?” By taking stock of the personal brand you have, you can redefine it to align with who you are and where you want to go.
In this episode of Think Fast, Talk Smart, Clark and host Matt Abrahams discuss the power of personal branding, being more strategic in how we communicate about ourselves, and how we can shape the narrative of our lives, personally and professionally.
Think Fast Talk Smart: Communication Techniques 
