In this episode, Dorie Clark and host Matt Abrahams explore the power of personal branding and how it can help us achieve our goals. They discuss the importance of understanding our reputation and how it can impact our lives. They also touch on '20% time' for personal growth, writing musical theater, email automation, qualities of effective communicators, and the three ingredients for successful communication.
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Quick takeaways
Your personal brand/reputation can either make things easier or harder for you as you pursue your personal and professional goals.
To effectively communicate your personal brand, focus on your passions and share those ideas with others.
Deep dives
The Importance of Personal Branding and Brand Equity
Personal brand is synonymous with reputation. Building a strong personal brand is essential for success in business and life. It is about creating a positive reputation that makes things easier for you. Brand equity, similar to corporate brand equity, refers to the value and influence of your personal reputation. Your reputation can either help or hinder your opportunities. It is crucial to assess and manage the kind of reputation you have built and ensure it aligns with your goals.
Defining Personal Brand and Communicating It Effectively
Defining your personal brand can be challenging as we often know too much about ourselves and lack objectivity. Seeking feedback from trusted friends and colleagues is valuable in identifying our strengths and areas where we can stand out. To effectively communicate our personal brand, we should focus on what we are passionate about and share those ideas with others. Utilizing every opportunity to talk about our interests and projects can shape how others perceive us and contribute to building our personal brand.
Becoming a Recognized Expert and Strategic Thinking
Being an expert is important, as it demonstrates credibility and expertise in a specific area. However, being a recognized expert is equally essential. It is crucial that others recognize your expertise, leading to increased opportunities to make a difference and help others. To become a recognized expert, the three pillars of content creation, networking, and social proof are key. Creating and sharing valuable content, building a strong network, and cultivating social proof through accomplishments, client relationships, and media recognition are ways to establish yourself as a recognized expert. Additionally, developing strategic thinking skills and leveraging opportunities can enhance your career growth and access to new experiences.
What comes to people’s minds when they think about you, and can you control it? Dorie Clark says you can — with the power of your personal brand.
According to Clark, “You have brand equity in your own life.” Your personal brand or reputation, she says, “makes things either easier or harder for you” as you pursue your personal and professional goals. The key question, she says, is “What kind of reputation have you built up?” By taking stock of the personal brand you have, you can redefine it to align with who you are and where you want to go.
In this episode of Think Fast, Talk Smart, Clark and host Matt Abrahams discuss the power of personal branding, being more strategic in how we communicate about ourselves, and how we can shape the narrative of our lives, personally and professionally.