

118. Maximizing your Personal Brand: Communicating Who You Are to Help Get What You Want
156 snips Dec 5, 2023
Dorie Clark, a renowned consultant and author specializing in personal branding and career development, shares insightful strategies for maximizing your personal brand. She emphasizes the importance of self-awareness and feedback in shaping your reputation. Dorie discusses how to communicate your brand effectively and transform it to align with your goals. The conversation explores methods to gain recognition in your field, enhance visibility through content creation, and leverage '20% time' for career innovation and growth.
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Personal Brand as Reputation
- Your personal brand is simply your reputation.
- A strong reputation makes life and business easier.
Prepare Talking Points
- Prepare anecdotes related to your desired area of expertise in advance.
- Use casual conversations ("What have you been up to?") as opportunities to reinforce your personal brand.
Seek External Feedback
- Ask friends and colleagues for feedback on how they perceive you.
- They can help identify blind spots and recognize strengths you may not fully appreciate.