Channel partnerships shouldn't be recruited then left to their own devices. If you want your channel to scale, you'll need to support your partners at every step.

In episode 9 of Partnerships Unraveled we discuss what a channel partner want from a partnership and we discuss:

Finding growth in channel partnerships

It is imperative to start at your end-users and work your way back. How are you finding new customers, retaining and upselling to current customers?

Best practice of determining your margins

Well, it's not just margins would be the lesson here. Make sure you have a unique value proposition for your partners. Invest in your partnerships to make them grow.

The renewable model for channel partners

Growth stems from having a predictable and recurring revenue model. Take SaaS as an example and make yours subscription based.

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009 - Partners: What does a channel partner want from a partnership?