No matter what I'm selling, one of my biggest focuses is creating an emotionally safe environment for my audience.

But doing that isn't always easy, and there are multiple factors and circumstances that can cause your audience to feel uncomfortable and disconnected from you. If you don't know what those are, you won't know that you should avoid them.

In this episode, I go over the top 3 things that will make potential customers feel emotionally unsafe around you, which in turn will make them less likely to trust you and less willing to buy your products.

CHAPTERS:

0:00 - Do anything to anyone

0:43 - Don't cater to them

1:42 - Formality feels uncomfortable

2:24 - Feeling misunderstood

#1190: The History of Magic Design, Part 8