Dedric and Krystal Polite, stars of 50/50 Flip on Hulu and A&E, built a real estate empire using cold calling and pay-per-lead marketing. In this 15-minute highlight, they break down their 2% Rule for finding motivated sellers, how they scaled from DIY calls to hiring pros, and why cold calling still works in 2025.

KEY TALKING POINTS:

0:00 - Do It Yourself Cold Calling & The 2% Rule

3:14 - Hiring Cold Callers & Listening Back To Their Calls

5:31 - What Stats From A Professional Cold Caller Looks Like

7:14 - Hiring A Trained Cold Caller

9:56 - What Is Seller Financing?

13:12 - Using Pay Per Lead As A Marketing Strategy

15:01 - Outro

LINKS:

Instagram: Be Polite Properties

https://www.instagram.com/bepoliteproperties

Website: Be Polite Properties

https://politeproperties.com/

Instagram: David Lecko

https://www.instagram.com/dlecko

Website: DealMachine

https://www.dealmachine.com/pod

Instagram: Ryan Haywood

https://www.instagram.com/heritage_home_investments

Website: Heritage Home Investments

https://www.heritagehomeinvestments.com/

278: Cold Calling Made Them Millions — Here's How