Daybreak 10-minute delivery is making Zepto, Swiggy, and Blinkit disrupt themselves
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Jan 13, 2025 In 2024, 10-minute delivery services took India by storm, leaving traditional food delivery times in the dust. Companies like Zepto, Swiggy, and Blinkit are racing to innovate, with Blinkit's launch of 'Bistro' and Zepto's 'Zepto Cafe' showcasing fierce competition. As these brands shift strategies to retain customers who demand faster service, the podcast delves into whether this trend is a necessary evolution or just consumer obsession. Explore the complexities of quick commerce and the pressures driving these changes.
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Quick Commerce Disruption
- Quick commerce companies, despite raising billions and experiencing rapid growth, are now disrupting themselves.
- They are launching 10-minute food delivery platforms, indicating a shift in consumer expectations and a paranoia about losing customers.
10-Minute Food Delivery Wars
- Zomato's Blinkit launched Bistro, a 10-minute food delivery platform, a day after Zepto introduced Zepto Cafe.
- Swiggy already has Bolt, and a new app called Swish also entered the market.
Changing Customer Expectations
- Zomato's CEO, Deepinder Goyal, acknowledges that Blinkit's speed makes Zomato's 40-minute delivery seem slow.
- He predicts a rise in "canteen-type food" delivered in 10 minutes, creating a new market and demand.