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10-minute delivery is making Zepto, Swiggy, and Blinkit disrupt themselves
Jan 13, 2025
In 2024, 10-minute delivery services took India by storm, leaving traditional food delivery times in the dust. Companies like Zepto, Swiggy, and Blinkit are racing to innovate, with Blinkit's launch of 'Bistro' and Zepto's 'Zepto Cafe' showcasing fierce competition. As these brands shift strategies to retain customers who demand faster service, the podcast delves into whether this trend is a necessary evolution or just consumer obsession. Explore the complexities of quick commerce and the pressures driving these changes.
15:28
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Quick takeaways
- The quick commerce sector is evolving rapidly, with companies like Zomato, Zepto, and Swiggy adapting delivery strategies to meet new consumer expectations for faster service.
- Brand association is increasingly important in quick commerce, as customers shift their preferences toward specific platforms like Blinkit and Zepto, redefining traditional e-commerce dynamics.
Deep dives
The Surge of 10-Minute Delivery Services
The quick commerce sector in India is experiencing significant growth, particularly with the rise of 10-minute delivery services that have gained traction in 2024. Companies like Zomato and its subsidiary Blinkit, along with competitors like Zepto, have reported impressive annual growth rates and have successfully raised billions in funding during a time when other sectors have struggled. This shift highlights a changing consumer expectation, with many now perceiving 40-minute delivery services as unacceptably slow, prompting rapid adaptations in delivery strategies across the industry. As players in this market continue to innovate, they find themselves in a self-disruptive cycle, constantly reshaping their offerings to retain customer loyalty.
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Listen to the best highlights from the podcasts you love and dive into the full episode