Unlock the secrets of thriving channel partnerships with Peter Geytenbeek, Director of EMEA Channel for Delinea, a company delivering PAM solutions for enterprises with complex IT environments.

Peter's decades of industry expertise spanning the entire EMEA region are distilled into pivotal advice for vendors and resellers, revealing how the landscape has shifted from a vendor pursuit to a selective dance led by resellers. How can you cope with this new dynamic while building long-term, sustainable partnerships? Peter’s conversation with Partnerships Unraveled host Alex Whitford cover:

Peter’s 8-step plan for building and managing channel organizations
Global expansion strategy and techniques while adapting to local partner dynamics for a triumphant market entry
4-tiers of partner enablement, ensuring partners are not only onboarded but truly engaged.
And his latest book which covers A-Z of channel

Whether you're a seasoned professional or new to the channel landscape, Peter's expertise and forward-thinking approach provide invaluable lessons in navigating and thriving within this dynamic field. Don't miss out on this episode packed with practical strategies, personal anecdotes, and a vision for the future of channel partnerships.

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066 - Peter Geytenbeek of Delinea - Navigating the Vendor-Reseller relationship for Sustainable Partnerships