EP 318: Building a client-focused community with Pam Slim

Putting yourself in the center of a community is a powerful tool for any agency owner, but that just scratches the surface of what is possible — if you make one small tweak. Imagine putting your client at the center of a community instead of yourself. An ecosystem of businesses, experts, and tools, all designed to help your clients become even more successful. This shift allows us to completely redesign how many of us think about biz dev and how best to serve our audience. And this is also how we can keep leveling up without having to know it all ourselves. As many of you know, community is a topic that is near and dear to my heart, which is why I was excited to talk with my guest, Pam Slim. Pam is a 30-year plus business veteran, coach, and author with decades of experience building communities. Her latest book, “Widest Net” is all about helping companies reach their audience. If you have ever caught yourself thinking, “I know my thing. I know my point of view. I know who I want to reach, but how in the world do I reach them?” then you should probably be reading Pam’s book.

Pam was also our guest back on episode 142 for anyone who wants to soak up even more of her brilliance.

In this episode of Build a Better Agency — Pam and I address the myth of the sole owner needing to hack their way through the wilderness, and instead, how to provide agency owners with a way to see themselves as part of a coalition striving to help their clients.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

• How you can show up as a strong member of the community.
• How to embrace the ecosystem model because you are in it either way.
• The benefit of using the community around your clients to define your niche.
• How to get intentional about building your community.
• The benefit of being the “weirdo” in the room.
• How to select the right community, so it isn’t a competition.
• Why this sort of strategic work helps you win long-term.
• Why PB&J relationships are the gold standard.
• How you can feel like you are everywhere to your clients and prospects.