The Cardone Zone
Tommy Hilfiger's Success Story: Selling Jeans from a Car Trunk to Building a Global Brand | Cardone Zone Ep. 175
Aug 19, 2023
Fashion icon Tommy Hilfiger shares his extraordinary success story, from selling jeans out of his car trunk to building a global brand. He discusses his humble beginnings, challenges, risks, and key decisions that led to his remarkable success. The episode explores Tommy's innovative mindset, determination, and unique approach to brand-building. Lessons in perseverance, creativity, and the power of self-belief are offered in this fascinating conversation.
26:35
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Quick takeaways
- Tommy Hilfiger started his business with just $150 and sold jeans out of the trunk of his car, showcasing the importance of starting small and taking advantage of opportunities.
- Tommy Hilfiger highlights the significance of combining creativity with strong business acumen to succeed in the fashion industry, emphasizing the need to learn about the business side of a creative industry.
Deep dives
Building a Brand from Nothing
Tommy Hilfiger shares the story of how he started his business with just $150 from working at a gas station in high school. He bought 20 pairs of bell-bottom jeans and sold them out of the trunk of his car. He opened a small shop and eventually built his own brand by looking at successful brands like Ralph Lauren and Calvin Klein.
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