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Tommy Hilfiger's Success Story: Selling Jeans from a Car Trunk to Building a Global Brand | Cardone Zone Ep. 175

The Cardone Zone

CHAPTER

Logo Evolution, Building a Recognizable Brand, and the Concept of 10X

This chapter explores the significance of logos as assets and delves into Tommy Hilfiger's experience in establishing a distinct brand. The episode discusses the evolution of Nike's logo and the power of iconic symbols, as well as Tommy's aspiration to have a logo that speaks for his brand without the need for a name. Additionally, the concept of '10X' is explored as a symbol of ultimate growth and success in business.

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