Episode 16 - UGC Outside of North America

In this episode, I chat with Fraser Bray, a UGC creator in New Zealand who’s been in the space for about eight to nine months. He first discovered UGC during his summer break from college, and his very first gig turned out to be a huge success—so much so that people even started recognizing him in public from it.

We talk about what it’s like building a UGC career in New Zealand, where the industry is still pretty new compared to the US. Fraser shares why networking events are so important for building real relationships with brands, and why creating a personal brand is key if you want to attract opportunities. He also dives into how LinkedIn has become one of his most powerful tools for growth.

For new creators, Fraser keeps it honest: don’t expect to blow up overnight. UGC takes patience, consistency, and a willingness to use analytics to get better with every piece of content. At the end of the day, his bigger mission is clear—using UGC as his path to freedom and building a life on his own terms.

Follow Fraser on all socials at the handle @ugcwithfraser

To join the same UGC course and community Fraser joined, go to this link and use the code PODCAST for 15% off: https://stan.store/nateflakeugc/p/master-ugc-on-fiverr