Own Your Impact #53: Send a Clear Signal: Why Clarity Creates Movement
I believe the most powerful thought leadership doesn't come from better tactics or louder messaging. It comes from closing the gap between who you are and how you're showing up. When that gap exists, even if you don't realize it's there, people can feel it. Something feels off, and they don't move forward.
In this first episode of 2026, I share a personal revelation that changed how I see my own work. After watching my son's band create a launch video with crystal clarity about who they are, I realized something was missing in my own thought leadership archetype assessment results. My voice, my presence, my actual self was nowhere to be found at the exact moment when people were most curious about me. The results were fine descriptions, but they could have been written by anyone. And when I finally heard them read aloud through someone else's eyes, I understood why some people were taking the assessment and then simply moving on.
This episode explores what happens when you send a clear signal versus a muddled one, and why embodying who you actually are is the foundation for sustainable influence. I share how I rebuilt all ten archetype results from scratch, what I discovered when I looked at the data about who's finding me, and the question I want you to sit with as we begin this new year together.
IMPACT POINTS FROM THIS EPISODE:
⚡ Clarity Creates Movement – When you embody who you are, you send out a clear resonance signal that makes it easier for the right people to move toward you. When that signal is muddled, people don't reject you. They just tune out and move on without knowing why.
⚡ Contrast Reveals the Gap – Sometimes you can't see what's missing until you experience your own work through fresh eyes or in a different context. If something in your business isn't working and you can't figure out why, you may need to find a way to see it differently.
⚡ Your Signal Attracts Your People – The people finding you are already tuned to the frequency you're sending out. When I looked at my assessment data, the top archetype results matched my own archetype blend almost exactly. This isn't luck. It's resonance at work.
PEOPLE & RESOURCES MENTIONED:
CONNECT WITH MACY:
- Download the free Resonant Thought Leader Starter Kit at macyrobison.com
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- Connect on LinkedIn: Macy Robison
- Visit: macyrobison.com
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