Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management EP152: This Week in the World of Airbnb
May 11, 2017
24:53
As Airbnb hosts, we know that a well-written, conversational profile goes a long way in landing guests. But now there is science to back it up, and the research identifies specific language hosts can employ in their listings.
Hostfully Marketing Specialist Glenn Carter joins Jasper to discuss the research out of Cornell and Stanford that examined predictors of host choice. They also cover several other Airbnb headlines, including yet another acquisition, the company’s partnership with Hearst to launch a travel magazine, and an opinion piece arguing that the hotel and home sharing industries actually need each other!
Listen in to learn about proposed legislation in New York that could boost Airbnb rentals as well as the creative accommodations many Airbnb hosts are listing on the platform, among them a charming treehouse in Canada!
Topics Covered
Article #1: Airbnb and Hotels Need Each Other, They Just Don’t Know It Yet
•Ongoing animosity between home sharing and hotel industries
•Hotel industry could learn from Airbnb’s focus on uniqueness of experience
•Airbnb could improve the ‘professionalizing of guest experience’
•Industries would benefit from partnership
•Hybrid platforms offer hotel services (i.e.: concierge, cleaning) to home share clients
Article #2: ‘Beaches’ Treehouse a Hit on Airbnb
•Couple converted kids’ treehouse into small studio
•32 positive reviews on Airbnb
•Doesn’t comply with city’s property standards by-law
•Other creative spaces (i.e.: boats, vans) listed on Airbnb
Article #3: Battle Over Airbnb Legislation Heats Up in Albany
•New bill seeks to legalize rentals under 30 days when host is away
•Could create boost in Airbnb rentals
•Share Better is opposed
•Flaws in argument re: affordable housing
Article #4: 3 Science-Backed Ways to Get Airbnb Users to Choose Your Listing
•Cornell and Stanford researchers studied how Airbnb profiles influence potential guests
•Perceived trustworthiness determined to be significant predictor of host choice
•Length, language and personal details influence perceived trustworthiness
•The concept of ‘know, like and trust’
Article #5: Airbnb Teams with Hearst on Magazine Guided by Travel Site’s Data
•Airbnb provided access to data
•Articles based on those stats
•Travel magazine published twice a year (launch in May)
•350,000 copies at $4
Article #6: Airbnb Acquired its React Native Partner Deco Software, Deco IDE Goes Open Source
•‘Acquihire’ brings five employees to Airbnb
•Experience in building native mobile apps
•Airbnb’s 14th acquisition
Resources Mentioned
Article #1: forbes.com/sites/briansolomon/2017/05/05/airbnb-and-hotels-need-each-other-they-just-dont-know-it-yet/#2b4c49933e46
Article #2: thestar.com/news/city_hall/2017/05/05/beaches-treehouse-a-hit-on-airbnbfor-rent-temporarily-a-charming-treehouse-bunkie.html
Article #3: wsj.com/articles/battle-over-airbnb-legislation-heats-up-in-albany-1493936838?tesla=y&mg=id-wsj
Article #4: observer.com/2017/03/tips-how-to-make-best-airbnb-listing/
Article #5: wsj.com/articles/airbnb-teams-with-hearst-on-magazine-guided-by-travel-sites-data-1493892000
Article #6: techcrunch.com/2017/05/02/airbnb-has-acquired-partner-deco-software-deco-ide-is/
Connect with Jasper
Email: jasper@getpaidforyourpad.com
Twitter: @GetPaidForUrPad
Instagram: @GetPaidForYourPad
Facebook: www.facebook.com/getpaidforyourpad
This episode is sponsored by Aviva IQ. Aviva IQ automates messages to your Airbnb guests. It's also free!
Hostfully Marketing Specialist Glenn Carter joins Jasper to discuss the research out of Cornell and Stanford that examined predictors of host choice. They also cover several other Airbnb headlines, including yet another acquisition, the company’s partnership with Hearst to launch a travel magazine, and an opinion piece arguing that the hotel and home sharing industries actually need each other!
Listen in to learn about proposed legislation in New York that could boost Airbnb rentals as well as the creative accommodations many Airbnb hosts are listing on the platform, among them a charming treehouse in Canada!
Topics Covered
Article #1: Airbnb and Hotels Need Each Other, They Just Don’t Know It Yet
•Ongoing animosity between home sharing and hotel industries
•Hotel industry could learn from Airbnb’s focus on uniqueness of experience
•Airbnb could improve the ‘professionalizing of guest experience’
•Industries would benefit from partnership
•Hybrid platforms offer hotel services (i.e.: concierge, cleaning) to home share clients
Article #2: ‘Beaches’ Treehouse a Hit on Airbnb
•Couple converted kids’ treehouse into small studio
•32 positive reviews on Airbnb
•Doesn’t comply with city’s property standards by-law
•Other creative spaces (i.e.: boats, vans) listed on Airbnb
Article #3: Battle Over Airbnb Legislation Heats Up in Albany
•New bill seeks to legalize rentals under 30 days when host is away
•Could create boost in Airbnb rentals
•Share Better is opposed
•Flaws in argument re: affordable housing
Article #4: 3 Science-Backed Ways to Get Airbnb Users to Choose Your Listing
•Cornell and Stanford researchers studied how Airbnb profiles influence potential guests
•Perceived trustworthiness determined to be significant predictor of host choice
•Length, language and personal details influence perceived trustworthiness
•The concept of ‘know, like and trust’
Article #5: Airbnb Teams with Hearst on Magazine Guided by Travel Site’s Data
•Airbnb provided access to data
•Articles based on those stats
•Travel magazine published twice a year (launch in May)
•350,000 copies at $4
Article #6: Airbnb Acquired its React Native Partner Deco Software, Deco IDE Goes Open Source
•‘Acquihire’ brings five employees to Airbnb
•Experience in building native mobile apps
•Airbnb’s 14th acquisition
Resources Mentioned
Article #1: forbes.com/sites/briansolomon/2017/05/05/airbnb-and-hotels-need-each-other-they-just-dont-know-it-yet/#2b4c49933e46
Article #2: thestar.com/news/city_hall/2017/05/05/beaches-treehouse-a-hit-on-airbnbfor-rent-temporarily-a-charming-treehouse-bunkie.html
Article #3: wsj.com/articles/battle-over-airbnb-legislation-heats-up-in-albany-1493936838?tesla=y&mg=id-wsj
Article #4: observer.com/2017/03/tips-how-to-make-best-airbnb-listing/
Article #5: wsj.com/articles/airbnb-teams-with-hearst-on-magazine-guided-by-travel-sites-data-1493892000
Article #6: techcrunch.com/2017/05/02/airbnb-has-acquired-partner-deco-software-deco-ide-is/
Connect with Jasper
Email: jasper@getpaidforyourpad.com
Twitter: @GetPaidForUrPad
Instagram: @GetPaidForYourPad
Facebook: www.facebook.com/getpaidforyourpad
This episode is sponsored by Aviva IQ. Aviva IQ automates messages to your Airbnb guests. It's also free!
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