Business Wars Blackberry vs iPhone | App Attack | 3
Nov 22, 2021
In the summer of 2008, BlackBerry's new touchscreen device faces challenges that threaten RIM's reputation and strategic partnerships. Meanwhile, Apple revolutionizes the smartphone world by launching the App Store, allowing developers to create apps and intensifying competition. The rivalry escalates as tensions rise at Apple over competition with Google's Nexus phone, while RIM's missteps with Verizon reveal vulnerabilities. This clash of innovation and strategy highlights the fierce battle for dominance in the mobile technology arena.
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BlackBerry Storm Testing
- RIM's Mike Lazaridis oversaw rigorous product testing for the BlackBerry Storm, including a tumbler test and drop test.
- The all-glass Storm proved fragile, failing drop tests and prompting Lazaridis to advocate for human-centric testing.
The App Store Genesis
- Steve Jobs initially resisted third-party apps, fearing they would compromise the iPhone's integrity.
- Art Levinson, an Apple board member, persuaded Jobs, arguing that apps would enhance the iPhone's value and generate revenue.
The App Store Impact
- Apple's App Store launch was a game-changer, giving developers direct access to iPhone users and boosting iPhone sales.
- Free apps further incentivized developers and increased the App Store's appeal, driving user engagement and conversation.