Using Emotion and Desire in Your Business

In this episode of Business Brain, Dave Hamilton and Shannon Jean discuss Dave’s recent experience at CES 2025, including standout products and the importance of planning for trade shows. Dave highlights a notable $800 5K Thunderbolt display from ViewSonic, offering significant value compared to similar products from Apple and LG. Shannon emphasizes the value of exclusivity and rarity in products, sharing his past experience selling white iPhone case backs, which attracted high demand due to their uniqueness.

They transition into a discussion about how to introduce emotion, desire, status, and prestige into sales strategies. Shannon explains how selling luxury goods taught him to leverage exclusivity and scarcity, which drove up perceived value and pricing. They encourage listeners to identify products or services that can evoke desire or offer social validation, helping businesses stand out in competitive markets.

The episode also revisits the concept of the “Whistle, Workhorse, and Whale” strategy: the whistle attracts attention, the workhorse generates steady income, and the whale represents high-end, exclusive offerings that enhance brand image. They urge businesses to think creatively about how to incorporate prestige, exclusivity, or guarantees to add value and attract customers.

Press play and ensure you learn what you need in order to keep living that charmed life!

• 00:00:00 Business Brain – The Entrepreneurs’ Podcast #614 for Wednesday, January 15th, 2025
  • January 15th: National Bagel Day
• 00:02:02 CES 2025
  • Hyper(/Targus) HyperPack Pro
  • ViewSonic 27” 5K
• 00:07:09 SPONSOR: Shopify – For anyone to sell anywhere, sign up for a one-dollar-per month trial period at Shopify.com/BusinessBrain and upgrade your selling today!
• 00:08:32 Introducing Emotion and Desire for Everything You Sell
  • Selling luxury goods has lessons that apply to other businesses
  • Status and Prestige
  • Exclusivity and Rarity
  • Make Your Products Aspirational
  • The whistle, the workhorse, and the whale
• 00:17:40 Business Brain 614 Outtro
  • Friday: Scott Jordan from SCOTTeVEST
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  • X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShow
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