Creativity Beyond Aesthetics: How Sage Hospitality’s Jessica Werner Designs Spaces for Profit and Community

Jessica Werner has one of the most intriguing roles in hospitality: as Chief Creative Officer at Sage Hospitality Group, she designs spaces that go far beyond just looking good. In this episode, Jess explains how her operational background shapes her creative approach, resulting in hospitality projects that deliver both profit and community impact. She shares why great design must start with business strategy, how placemaking creates meaningful connections, and how Sage’s creativity consistently translates into measurable returns.

If you liked this, check out my conversations with Sage Hospitality co-founder and CEO, Walter Isenberg.

Resource from Actabl: The Future of Hotel Labor Management: A Smarter, People-First Approach to Profitability

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands