The B2B Playbook #117: The Best Content Framework to Influence Your Buyers for Demand Gen Marketers
Are you ready to transform your B2B demand gen marketing strategies? Dive into this episode of The B2B Playbook, where we unravel the most effective content framework for demand generation marketers.
Understand the intricacies of influencing buying journeys and discover how to utilize these insights to make a significant impact in your B2B space. From exploring the five stages of awareness to implementing practical, actionable strategies, this episode is a goldmine for anyone looking to elevate their B2B marketing game.
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00:00 - Introduction to B2B Playbook
03:50 - Understanding Demand Generation
10:00 - Uncovering the Five Stages of Awareness
15:30 - Addressing the Unaware Stage
21:10 - Tackling the Problem Aware Stage
27:40 - Exploring Solution Aware Content
34:00 - Delving into Product Aware Content
40:50 - Most Aware Stage: The Final Push
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💰 Need to bring in more revenue for your company (so sales and your boss love you??)
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🔹 templates
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S05 E117 - The B2B Playbook
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