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Massenomics Podcast
Ep. 433: Nick Shaw Building Renaissance Periodization
Jul 22, 2024
Nick Shaw from Renaissance Periodization talks about building the RP empire, working with Dr. Mike, and fine dining. Topics include social media algorithms, viral posts, fitness journeys, humor in education, writing a book during COVID-19, Teriyaki Madness, college football video games, equipment set up challenges, joy of dunking, evolution of fitness testing, and Costco encounters.
01:58:27
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Quick takeaways
- RP Strength's growth through YouTube content during COVID, transitioning from coaching to templates.
- Nick Shaw's decision to retire from competitive bodybuilding to focus on RP Strength and other life aspects.
Deep dives
Evolution of RP Strength and Growth on YouTube
RP Strength started with coaching and diet plans, then moved to templates targeting CrossFit and lifting circles. During COVID, they pivoted to YouTube content, which led to significant growth from 1 million to 2 million views in six months.
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