Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Helium 10 Buzz 1/16/25: TikTok Shop Backup Plans? | Temu Advertising | Amazon Cancels Programs
Jan 16, 2025
Sellers on TikTok Shop brace for potential bans and eye alternatives like Shein. Temu transforms its advertising approach with a new paid model. Amazon revamps its sharp product handling guidelines, necessitating reinforced packaging. The popular 'try before you buy' service gets the axe, shaking up shopping options. Sellers gain insights from Amazon's updated listing features, while a new tool enhances keyword research, helping to boost product visibility and sales.
29:02
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Quick takeaways
- Sellers on TikTok are exploring alternative platforms like Amazon and Shein in anticipation of possible bans, highlighting the need for operational flexibility.
- Temu's transition to a cost-per-click advertising model signifies a shift in market competition, prompting Amazon sellers to adapt their marketing strategies accordingly.
Deep dives
TikTok Sellers Seek Alternatives Amid Ban Concerns
The looming possibility of a TikTok ban is causing sellers to explore backup plans as they prepare for potential fallout. Many sellers, particularly those from China, are reconsidering their business strategies, with some contemplating platforms like Shein and Amazon for stability. A seller named Canlu, who operates several TikTok stores targeting U.S. consumers, is notably marking down inventory and delaying new stock purchases in light of the uncertain regulatory landscape. This proactive approach mirrors a broader trend among TikTok shop merchants, highlighting the need to diversify and mitigate risk amidst an unpredictable e-commerce environment.
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