CNBC Sport Candle Media Co-Founder & Co-CEO Kevin Mayer 3/27/25
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Mar 27, 2025 Kevin Mayer, Co-Founder and Co-CEO of Candle Media, previously held significant roles at Disney and TikTok. He shares insights about his bold plan for a cash-infused college football league with Project Rudy. Mayer discusses the challenges of player payments and media contracts while emphasizing the need to preserve traditions. The conversation also highlights the evolving landscape of streaming services, ESPN's future strategies, and how pricing dynamics impact viewer engagement in an ever-changing sports media industry.
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Project Rudy's Goal
- Kevin Mayer's Project Rudy aims to improve college football's financial stability through capital infusion and optimization, not upheaval.
- It seeks to enhance scheduling and media rights negotiations, benefiting all conferences, including the Power Five and beyond.
Streaming Inevitability
- Media companies must adapt to consumer preferences by offering streaming services.
- Streaming benefits consumers with flexibility, offers better advertising opportunities, and aligns with evolving viewing habits.
DAZN Pricing Strategy
- Kevin Mayer discusses DAZN's European soccer streaming service pricing strategy.
- Raising prices after initially lowering them didn't significantly impact subscriber numbers, demonstrating price inelasticity among sports fans.