Dan Kennedy's Magnetic Marketing Podcast The Gap Between Marketing & Sales (2 of 2)
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Oct 25, 2024 Mistakes in selling can be costly. The discussion reveals the critical differences between marketing and sales, emphasizing a proactive approach. Effective sales require preparation, and a structured process can enhance outcomes. The art of scripting merges copywriting with performance, ensuring consistent delivery. Rather than just increasing ad budgets, it's essential to refine marketing strategies for better synergy between sales and marketing, ultimately driving better results.
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Structured Sales Systems
- Provide salespeople with a clear, structured sales system, including scripts and training.
- Don't just turn them loose with no guidance or support.
Sales Team Motivation
- Motivate your sales team with generous financial incentives and growth opportunities.
- If they're only making minimum wage, they won't be motivated to follow your rules or meet high expectations.
Enforcement and Accountability
- Dan Kennedy uses the example of a restaurant that sets high income expectations for servers and provides training on how to achieve them.
- He also recounts how President Bush couldn't get trailers moved after Hurricane Katrina because of bureaucratic inertia.